You have the idea.Let’s turn it into a plan.
Press the hammer, answer a few questions, and IdeaM builds a detailed first plan for your business — the one-page case, the money, the paperwork and the plan for your trade, each broken into the specific points to work through — right into your outline, where you can reorganise it, fill it in and make it yours.
Every founder knows this moment.
You can already see it. The sign over the door. The first regulars. The client who finally has someone who understands their problem.
Then the questions arrive all at once. How much does it take to open? What has to be registered, and in what order? Where should it be, and what will the rent run? Who are the first clients, and how will they find you?
IdeaM turns that hundred-question swirl into one organised plan — every question in its place, broken into the specific points to settle for your business, and your next step in plain sight.
From a business name to a detailed first plan.
Open Build — the hammer in the outline toolbar — choose Start a Business, and answer a few questions. Your answers steer everything that follows, and before anything runs the panel tells you how many AI generations the whole plan will use.
It asks you first
- What the business is called
- What kind of business it is — a restaurant or a consultancy — and the plan for that trade runs right inside yours
- For a restaurant: the food, the room, and where it will open
- For a consultancy: what you will be hired to do, and who your ideal client is
- Where the plan should go — into the outline you have open, or as a new one
Then it builds, in order
- 1The Business in One Page
The page you hand someone who has four minutes: the problem, the customer, the offer, why now, why you, and what would have to be true.
- 2The plan for your trade
A restaurant gets concept and menu, a look at the block you are opening on, site and build-out, kitchen operations, staffing and an opening plan. A consultancy gets positioning and offer, pricing and contracts, pipeline, delivery method and the running of the practice.
- 3The Money
Startup costs, revenue model, unit economics, fixed monthly costs, the break-even point, a first-year forecast, and the funding needed and where it could come from — each broken into the items to price for your business, ready for your own numbers and quotes.
- 4Getting Legal
A starting checklist of what usually has to be in place before you trade, in the order it tends to happen: business structure, registration and tax numbers, licences and permits, insurance, bank account and bookkeeping, contracts and terms, and a first-90-days list. Take it to your accountant or lawyer and the meeting starts well prepared.
- 5A PDF of the whole plan
The last step turns the finished plan into a PDF to print, share or send.
A workflow for each next step.
Each one asks a few questions and builds a detailed plan into your outline, every section broken into the points that matter for your business. Restaurant and Consultancy run inside Start a Business, and every one of these also runs on its own, straight from Build. Research steps search the live web when you use cloud AI; on the free on-device AI they draw on what the model already knows.
Restaurant
- You answer
- What kind of food and what kind of room, and where it will open.
- You get
- A plan covering concept and menu — signature dishes, drinks, pricing and margins — the local market, site and build-out, kitchen operations, staffing and service, and the weeks before and after opening.
Consultancy
- You answer
- What you will be hired to do, and who the ideal client is.
- You get
- A plan covering positioning and productized offers, pricing, scope and contracts, a repeatable way to win work, your delivery method, and the economics of the practice — utilization, a cash-flow buffer and when to hire.
Client Engagement
- You answer
- Who the client is, what they are hiring you to figure out, and when the answer has to land.
- You get
- A plan covering the engagement charter, a stakeholder map, client and market context, hypotheses and a workplan, the deliverable outline and the risks — finished as a slide deck.
SEO Optimization
- You answer
- Which site, who you want to reach, and what more search traffic should bring in.
- You get
- A plan covering where you stand today, a keyword map, on-page fixes, a technical health checklist, a content plan, authority and links, and how to measure progress — finished as a PDF.
Website
- You answer
- Nothing new — it works from the outline you already have.
- You get
- A ready-to-publish website made from your plan, in one of eight templates.
Every workflow is an outline you can open.
Press the pencil on any workflow to take your own editable copy — change its questions, its prompts or the headings it lays down — and your version is the one Build runs from then on. Write one from scratch for the way your business works, then copy it or share it like any other outline.
See how Build works for a founder
A short visual guide: the questions, the steps, what lands in your outline, and real excerpts from two plans IdeaM wrote.
Real excerpts
Written by IdeaM from a few answers — unedited first draft. Two fictional businesses, run through Start a Business on the free on-device AI. The plan comes as an outline of the specific points to work through, ready for your numbers and your writing.
• Overly Large/Corporate Operations (The Unicorn/Mega-Brewery) • Start-up/Pre-Revenue Breweries (Lack of Process Maturity) • Breweries with Structural Ownership Disputes (Internal Conflict Focus)
• Phased Billing Milestones (Deliverable-Based Payments) • Initial Deposit Structure (Retainer vs. Project Kick-off) • Payment Schedule Options (Net 15, Net 30) • Late Payment Penalties and Dispute Resolution
• Establishing HACCP principles for seafood handling and storage • Developing temperature monitoring and cooling procedures • Creating staff training protocols for cross-contamination prevention
• Health Department Operating Permit (Food Service Establishment Permit) • Local Zoning and Occupancy Permits • Food Handler Certifications and Manager Certification (e.g., ServSafe)
Read the real thing
The full plans, exactly as the app exported them. Written by IdeaM from a few answers — unedited first draft.
Your whole plan, in one outline you control.
The plan lands as an ordinary branch of your outline — the professional headings laid down first, the points for your business beneath them. Reorganise it, fill it in, and add what only you know. One press of undo takes the whole branch back, and a snapshot is saved before anything changes.
- Drag a section to a new place and the plan follows.
- Zoom into The Money and hide everything else while you work the numbers.
- Write under any heading yourself, or ask the AI to write the text for every item in a section — and see every AI change before it lands.
- Want just the skeleton? Structure only lays down the professional headings with no AI and no cost, ready for you to fill in.
- Blue Harbor Kitchen — Business Plan
- The Business in One Page
- Restaurant
- Concept and Menu
- The Block You Are Opening On
- Site and Build-out
- Kitchen Operations
- Staffing and Service
- Opening Plan
- The Money
- Startup costs
- Break-even point
- First-year forecast
- Getting Legal
A plan you can hand to anyone.
When the plan reads right, send it out in whatever shape the moment calls for.
Start a Business and SEO Optimization finish by making one, and any outline exports to a PDF with a title page, contents and an index.
Word document
For a partner, a lender or an advisor who wants to mark it up in their own copy.
Slide deck
A deck that opens in PowerPoint or Keynote — Client Engagement ends by making one, and any plan can become one.
Everything around the plan, too.
A business is a lot of moving parts. IdeaM keeps them in one place.
Run it as a project
Switch on Project Management in Settings and items become tasks with status, priorities, due dates and prerequisites — with a board view and five instant reports, such as What’s Blocking Me.
Capture on your phone
A supplier’s name at the market, a pricing idea in the car — Quick Capture saves it in seconds, even offline, straight from your Home Screen.
Research in your Second Brain
Save articles, competitor pages, videos and notes, then ask your own material questions and get answers from it.
Live Books
Keep your market research current against the live web, with citations, so your thinking never goes stale.
You have the final say
Every AI change is shown to you first, and nothing lands until you approve it. Snapshots and unlimited undo keep every version safe.
Dictate anywhere
Talk a plan through out loud and watch the words land on the page, wherever you can type.
A strong first plan — and then you make it yours.
What you get is a detailed, well-organised first plan: every major question in its place, broken into the specific points to settle for your business. Put in your own numbers from real quotes, ask the AI to write out any section, and take the legal checklist to your accountant or lawyer — IdeaM builds plans, and a professional advises on law, tax and money. The judgement is yours; IdeaM makes the shaping fast.
Bring the idea you have been carrying.
Give it a name. Get back a detailed first plan to fill in, test and make your own.